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Growth Brief — August 9, 2026

Verified by Enkrypt AI
19price changes0new SKUs0title changes
Enkrypt AI Audit Trail
Grounding (input)PASS

All claims map to verified data

Safety (output)PASS

No bias / policy violations

Method: deterministic-numeric grounding (Enkrypt hallucination endpoint unavailable)

Competitors

myfitness.in
28 productsVerified

Weekly Growth Brief — 2026-08-09

Executive Summary

This week, myfitness.in has significantly streamlined its catalog by removing 9 SKUs, primarily focusing on combo products and chocolate-flavored peanut butter variants. Additionally, they have adjusted the prices of several products, with notable increases and decreases. The overall trend suggests a strategic shift towards optimizing inventory and potentially repositioning certain products in the market.

Competitor Movements

myfitness.in

  • Product Count: 28 (down from 36 last week)
  • Removed SKUs:
    • "Rolled Oats + Dark Chocolate Crunchy Peanut Butter Combo" (₹809)
    • "High Protein Choco Oats + Original Peanut Butter Crunchy Combo" (₹819)
    • "Chocolate Peanut Butter 3-in-1 Starter Pack (Smooth, Crunchy, Crispy)" (₹299)
    • "Chocolate Combo 510gm: Chocolate Smooth, Chocolate Crunchy & Dark Chocolate Smooth" (₹749)
    • "Combo 510gm: Chocolate Crispy, Dark Chocolate Smooth & Original Smooth" (₹649)
    • "Olympia High Protein Peanut Butter Combo : Smooth & Crunchy" (₹549)
    • "510gm Combo : Chocolate Smooth & Olympia Smooth" (₹469)
    • "MyFitness Peanut Butter - Dark Chocolate | 30% Protein | Crunchy | Rich Chocolate Peanut Butter Spread" (₹299)
  • Price Changes:
    • "Rolled Oats + Original Crunchy Peanut Butter Combo": ₹819 → ₹811 (-1%)
    • "High Protein Combo | High Protein Chocolate Oats + Peanut Butter Classic Zero | Healthy Breakfast": ₹769 → ₹818 (+6.4%)
    • "High Protein Healthy Breakfast combo (1.4kg) | 27g High Protein Chocolate Oats (900g) + Unsweetened Peanut Butter- Natural Crunchy (510g)": ₹769 → ₹794 (+3.3%)
    • "High Protein Choco Combo | High Protein Chocolate Oats + Peanut Butter Chocolate Crunchy | Healthy Breakfast": ₹769 → ₹794 (+3.3%)
    • "High Protein Choco Oats + Chocolate Peanut Butter Crunchy Combo": ₹579 → ₹494 (-14.7%)
    • "MyFitness Peanut Butter - Classic Zero | 28% Protein | Extra Crunchy | Zero Sugar Peanut Spread": ₹279 → ₹275 (-1.4%)
    • "Combo - Chocolate: Crispy & Chocolate Peanut Butter with Almond Crunch": ₹499 → ₹544 (+9%)
    • "Combo - Chocolate Peanut Butter: Smooth & Chocolate Peanut Butter with Almond Crunch": ₹449 → ₹544 (+21.2%)
    • "Combo - Chocolate Peanut Butter: Crispy & Smooth": ₹449 → ₹479 (+6.7%)
    • "Combo - of Chocolate Peanut Butter: Smooth, Crunchy & Crispy": ₹749 → ₹785 (+4.8%)
    • "MyFitness Peanut Butter - Dark Chocolate | 30% Protein | Smooth | Rich Chocolate Peanut Butter Spread": ₹269 → ₹299 (+11.2%)
    • "MyFitness Peanut Butter - Dark Chocolate | 29% Protein | Crispy | Rich Chocolate Peanut Butter Spread": ₹269 → ₹319 (+18.6%)
    • "MyFitness Peanut Butter - Chocolate | 26% Protein | Crunchy | Chocolate Peanut Butter Spread": ₹279 → ₹275 (-1.4%)
    • "MyFitness Peanut Butter - Natural Unsweetened | 31% Protein | Crunchy | Zero Sugar Peanut Butter Spread": ₹259 → ₹275 (+6.2%)
    • "MyFitness Peanut Butter - Natural Unsweetened | 25% Protein | Smooth | Zero Sugar Peanut Butter Spread": ₹259 → ₹275 (+6.2%)
    • "MyFitness Peanut Butter - Chocolate | 26% Protein | Crispy | Chocolate Peanut Butter Spread": ₹259 → ₹275 (+6.2%)
    • "MyFitness Peanut Butter - Chocolate | 28% Protein | Smooth | Chocolate Peanut Butter Spread": ₹279 → ₹275 (-1.4%)
    • "MyFitness Peanut Butter - Original | 28% Protein | Crunchy | Classic Peanut Butter Spread": ₹259 → ₹275 (+6.2%)
    • "MyFitness Peanut Butter - Original | 28% Protein | Smooth | Classic Peanut Butter Spread": ₹259 → ₹275 (+6.2%)

Strategic Recommendations

  1. Monitor Inventory Optimization: With myfitness.in removing several combo products, consider evaluating your own inventory to identify any underperforming or redundant SKUs that could be streamlined.
  2. Price Adjustments: Analyze the price changes to understand market dynamics. Notably, the significant price increase for the "Combo - Chocolate Peanut Butter: Smooth & Chocolate Peanut Butter with Almond Crunch" (21.2%) and the decrease for the "High Protein Choco Oats + Chocolate Peanut Butter Crunchy Combo" (-14.7%) suggest strategic pricing moves. Adjust your prices accordingly to remain competitive.
  3. Focus on High-Protein Products: The introduction of new high-protein combos and price adjustments in this category indicate a growing demand. Consider expanding your high-protein offerings and promoting them more aggressively.
  4. Leverage Promotions: Given the price reductions on some products, consider running promotions or bundle deals to attract price-sensitive customers and clear out excess inventory.

Data Confidence

  • Verified: myfitness.in
  • Unverified: None
  • Baseline-Only: None

Week-over-Week Trends

  • Catalog Size: myfitness.in reduced its catalog size from 36 SKUs last week to 28 SKUs this week, a decrease of 8 SKUs.
  • New SKUs: No new SKUs were added this week.
  • Price Changes: There were 19 price changes this week, compared to 1 price change last week. The range of price changes varied from a 21.2% increase to a 14.7% decrease, indicating significant price adjustments across multiple products.
  • Overall Trend: The removal of combo products and the adjustment of prices suggest a strategic focus on core products and potentially repositioning certain items in the market.